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CAEL Webinars

Where are the adult learners? Crafting a recruitment plan that finds and fuels your pipeline

by CAEL on Jul 18, 2024

Past efforts to recruit adults have been inefficient and ineffective. How do you redesign outreach and craft marketing strategy to build a pipeline of talent in your programs that drives institutional revenue goals?  

Using person level predictive modeling, a powerful tool that identifies high-intent adult learners interested in specific educational opportunities, CollegeAPP clients have solved several of their outreach challenges and made finding adults more efficient while substantially growing enrollment for its degree and non-credit programs.

During this session, our co-presenters will walk you through how to wield these tools and techniques to successfully recruit new student segments. 

 The presentation will include a live demonstration of CollegeAPP’s unique methodology, previously restricted to political and consumer product marketers, that makes marketing more efficient and can solve the challenges of finding and recruiting adult learners.  

 

THREE KEY TAKEAWAYS

  1. Learn from your colleagues how they have revamped their adult student recruitment and had success in doing so. Everything can be taken back to your institution for consideration.
  2. Exposure to the state of the art, proven data science and predictive modeling techniques that up to now, have been in the realm of electoral politics and commercial entities. You will see what can be done for higher education.
  3. Empower institutions to confidently take on the challenge of direct outreach to potential adult students.

 

PRESENTERS:

Pam Hartke

Title: Associate Dean of Enrollment Management
Organization: Lake Land College

Profile:
Pam Hartke oversees recruitment and enrollment management at Lake Land College. She has provided leadership in developing and executing the College’s Guided Pathways Strategic Enrollment Management Plan by leading the College-wide strategic enrollment planning team. With over 15 years of experience in higher education, Pam holds a Master’s Degree in College Student Affairs from Eastern Illinois University. In her free time, she enjoys reading, Jeeping, spending time with family, and volunteering at local village events.

Bonnie Blumer, M.S., O.D.

Title: Director of Marketing & Strategic Partnerships
Organization: Rensselaer at Work, Rensselaer Polytechnic Institute

Profile:
Bonnie Blumer is an executive leader with over 20 years of experience in producing strategic and innovative undergraduate and graduate enrollment initiatives. She is skilled in redefining best practices through emerging trends analysis, data-informed decision-making, team building, and key constituent ecosystem development. Bonnie is results-driven, focusing on strengthening brand awareness, increasing enrollment and retention, and creating a more engaged alumni base and corporate partnerships through systems, value-based messaging, and relationships.

Andrea Shaw

Title: Senior Vice President
Organization: CollegeAPP

Profile:
Andrea Shaw is the Senior Vice President at CollegeAPP, a higher education-focused data analytics and consulting firm. She brings over 25 years of strategic leadership across public, private, and for-profit higher education institutions. Andrea has driven marketing, admissions, career and student programs, and curriculum innovation with an eye toward change. She has held executive positions at global educational publishing organizations such as Pearson, Cengage, and Houghton Mifflin, as well as leadership roles at Santa Clara University, UC Davis, Babson, and Bentley University. For fun, she teaches brand management and strategic marketing at Southern New Hampshire University.

 

  
 
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