A Webinar: The Evolution of Higher Education Marketing
Higher Education marketing has changed dramatically in the last few years and no audience has been more impacted by this shift than those who are marketing to adult students. As institutions across the country continue to expect more enrollment from their adult student serving programs, evaluating marketing efforts is a critical first step in ensuring enrollment success. If your institution is marketing today the same way you were ten, or even five, years ago you are more than likely already in trouble. If you are interested in hearing about what is new in marketing to adult students, please join us for this interactive webinar that will combine the presentation of new marketing ideas with an open question and answer session.
Introduction: Diana Bamford Rees, Associate Vice President, CAEL
Moderator: Tammy Stewart, Vice Provost for Remote Operations, Concordia University Texas and Board Member at Large Council for Accelerated Programs
Presenter: Dr. Brenda Harms, Senior Vice-President, Converge Consulting
Dr. Brenda Harms is an experienced higher education administrator with a diverse marketing and admissions background. Her perspective on higher education marketing and recruitment is strengthened by her hands-on experience serving in both academic and administrative roles at a branch campus. During that time, she was also involved in the development and delivery of accelerated on-campus and online courses.
Her knowledge and experience relating to higher education has greatly benefited consulting projects focused on institutional marketing. Brenda is active in the higher education community, having served as the secretary/treasurer of the National Association of Branch Campus Administrators executive committee and as the 2008 national conference program chair. She is also an avid speaker, having presented at several national conferences, including the CIC, CASE, CAEL, UPCEA Marketing, CAHEA, ACHE, NABCA, and CAP conferences.
The cost for CAEL and CAP members is $185 or $345 for non-members.
This webinar will take place on Wednesday, March 12, 2014 from 1:00 - 2:00 p.m. Central Time