The CAEL team draws great strength from its varied set of backgrounds and skills. But we hold one very important quality in common: dedicated expertise in forging the connections between learning and work that adult learners—and their communities—depend on for social mobility and economic equity.
Digital Marketing Specialist
Lori Babyak joined CAEL in 2023. As digital marketing specialist, she works within CAEL’s marketing and communications team to manage the strategy and implementation of key digital marketing and communications activities to promote CAEL membership, products and services, and help support organizational membership goals. Babyak ’s diverse range of talents includes managing email marketing strategies, building and optimizing Google Ads campaigns, creating and editing marketing copy, planning and overseeing social media initiatives, organizing webinars, and evaluating the effectiveness of digital marketing campaigns. She also has expertise in website development and management, and she has experience in corporate event management.
With more than 20 years of combined marketing and nonprofit experience, Babyak is a skilled professional with a passion for helping people. She previously served in marketing roles with Parkinson Place, CAN Community Health, and the Glasser Schoenbaum Human Services Center.
Babyak earned a bachelor's degree in Marketing and a post-baccalaureate degree in Speech-Language Pathology from the University of South Florida. She resides in Sarasota.